Roger [Campbell Scott]: You can't sell a product without first
making people feel bad.
Nick [Jesse Eisenberg]: Why not?
Roger: Because it's a substitution game. You have to remind them that
they're missing something from their lives. Everyone's missing
something, right?
Nick: I guess.
Roger: Trust me. And when they're feeling sufficiently incomplete, you
convince them your product is the only thing that can fill the void. So
instead of taking steps to deal with their lives, instead of working to
root out the real reason for their misery, they go out and buy a stupid
looking pair of cargo pants.
-- Dylan Kidd, movie Roger Dodger (2002)